Jazero Rohlík is a small lake amid a residential area and a hospital complex in the city district of Ružinov. The surrounding greens offer little infrastructure but plenty of recreational space for residents.

1. Understated natural oasis
2. Paradise for animal lovers
3. Limited diversity in activities

A hidden gem of urban nature

Jazero Rohlík is particularly popular among nearby residents because of its familiar and unspoilt,non-commercial character. Since the area is fairly small and attracts local visitors rather than those from all over Bratislava, the total number of posts in this location is proportionately low, amounting to just 130¹.

Locals perceive it as a pleasant and casual green space that serves as a special, “low-profile” spot in the district. This is demonstrated by the hashtag #ruzinov being the most popular one, even before #bratislava (3rd). All other locations do not display such a strong connection between the park and the district where it is located.

Moreover, the location has the highest posts per user ratio (2.06) which may result from the loyalty of frequent visitors or simply reflect the low number of unique users (63) posting from Rohlík.

Nevertheless, it is a non-commercial “green retreat” that inhabitants of the surrounding densely populated area appreciate for its natural qualities. Looking at the categories, visitors appreciate the “nature” and “animals” aspects and lay little importance on rather commercial and artificial features such as “food & events” or “self-promotion”.

And although the location’s landscape is not the most natural and pristine, users perceive it as vital because of the contrasting urban surroundings. In comparison to the other parks, looking solely at the labels from Google Vision, it has the highest share of posts including built-environment elements such as building (36%), window (8%) and urban design (6%)².

Adored by animal lovers

Animals play a significant role here as can be seen by the outstanding share of posts that include hashtags related to them (21%). The lake and its surrounding greens offer perfect conditions for dogs and their owners as they can walk their pets off-leash. Pictures of dogs playing in the water or on the lawn alongside the lake are not a rarity in posts from Jazero Rohlík. Google Vision identifies dogs in 20% of all posts and the #dog and #pes (sk: dog) hashtags rank among the top 10 most popular. Anglers, too, enjoy visiting Jazero Rohlík to take advantage of the quiet spots around the lake and relax in this unique urban nature spot.

Narrow spectrum of activities

Jazero Rohlík is not particularly convenient for people wanting to practice a variety of outdoor activities or planning an exciting day outdoors. The green area is relatively small and there are no cafés, playgrounds or workout zones.

There seems to be no strong incentive for visitors to come with friends or family since this category is rather low (5%) and Google Vision labels “people in nature” in only 11% of all posts. It is more about simply being outside and spending some quality time on your own or in the company of your dog.

This low spectrum of possible activities could also explain the high percentage of visitors who, besides posting from Jazero Rohlík, also publish content from one or more of the other parks in question, these people rely on Rohlík for brief, daily visits, while also enjoying larger parks that satisfy more needs, such as running or biking.

What else to know about Jazero Rohlík

1. Instagram posts from this location are rather casual and spontaneous. As a matter of fact, there are more posts of dogs than people.
2. Sunday is by far the most popular day for posting from Jazero Rohlík, with over twice as many posts as on Saturdays.
3. Its low degree of popularity and modest self-promotion is reflected in the average number of likes per post – Jazero Rohlík (45) has less than half of the likes enjoyed by Sad Janka Kráľa (96).